*This post is in collaboration with Formulate. I received the products mentioned for free to review. However, all thoughts and opinions are my own.
If you know me then you know I hardly wash my hair, not because I don’t want to but about 6 years ago I’ve noticed that when I would wash my hair a lot, I’d lose a lot of hair during a comb through. So, because of that not only do I wash my hair about 2-3 times a week, mainly 2 lol. I am very picky about what shampoo brands I use. Especially since I have colored hair, I don’t want to ruin $200 worth of a salon appointment for some cheap shampoo that will strip my hair color and leave residue.
So when Formulate reached out to me, the whole idea of “customizing” your shampoo to account for your natural hair, your hair goals, where you live, and your lifestyle. I was all in!
First and foremost, before you get your masterpiece you have to go through a series of questionnaires (that’s the scientist part/you customizing the shampoo). Once you’re done answering all the questions of what kind of hair you have and what kind of shampoo you want for instance; preventing split ends, lessen the amount of oil in the roots, etc… you end up with the “formula”.
As you can see everything about the ingredients are natural. And they are also preservative free, sulfate free, paraben free, and cruelty-free. AMAZING I KNOW!
Sometimes trying to find a formula that works best for you can be hard, so if they can’t get it right for you on the first formulation, they will work with you to adjust your ingredients and ship you a new formula FREE of charge! And if for any reason you still aren’t satisfied and wish to discontinue, they will issue a full refund, So there really isn’t anything to lose here.
Now let’s get to the fun part, the before and after.
In the before photo, I used a very popular drug store shampoo which actually smells amazing and cost me about $8 a bottle. In the after photo, I used the Formulate shampoo which is $49 for both the shampoo and conditioner and let’s keep in mind that it’s a custom shampoo. Both photos were taken on the first use and air dried. What I mean by “on the first use” is, I went to go buy this generic shampoo and after the first use, I let it air dry then about 4 days later I used the Formulate shampoo and TADA!!!!
Now, I’ve been using it for 3 months straight and I absolutely love it! It was confusing to me at first just because when I used it the first time I did not get any foam so, I thought maybe I didn’t use enough shampoo but right after speaking to a representative she stated “it’s actually totally normal for sulfate free shampoos to not have a ton of lather. It’s because of the lack of harsh, stripping chemicals! Ours are very gentle but should clean quite well 🙂 “.
Oh’ and another thing, your hair can feel like you have some kind of wax on your hair if you use too much conditioner. I definitely think I’ve been using too much conditioner because I’d cover my whole head with it, but you’re only supposed to put it on the very ends of your hair. “
Other then the minor complications I had there at first, surely you can tell that this shampoo is pretty awesome! On another note, the team over at Formulate is great enough to let me host a giveaway for one of you to win your own custom bottle of shampoo and conditioner! Just click here, to enter my giveaway and Formulate will be picking the winner. Go sign up now and you’ll also get $5 off your order after entering even if you don’t win! “.